low cost per lead due to precise targeting

high ad budget required

labor-intensive and costly

affordable but lower engagement

data-driven targeting based on ICP and data enrichment

relies on platform algorithms

limited by data and contact quality

segmented but often too broad

optimized messaging increases connection rates

often ignored by audiences due to overexposure

high rejection rates

depends on relevance

tailored messaging to each lead

ads are generic

Mostly script-based

segmented but not truly personal

cost-effective targeting boosts conversion

high spend limits returns

high rejection rate impacts ROI

cost-effective for broad reach